To get noticed use multiple tools and resources in today’s time and age. The marketing landscape has changed and evolved over time. Social media has become a giant. With multiple channels available to marketers.
With this ever-changing landscape, all the advice to boost social media marketing is stale. Every search for advice will give you millions of results. How do you use this social media correctly in your marketing strategy? Is the question everyone is asking.
Sometimes you will follow some piece of advice available online. And there will be a surge of visitors to your offers. But suddenly without any warning that surge would just die-off.
How do you revitalize your social media marketing strategy? We have found these 5 steps to help you in this. If you apply these 5 steps you can reuse your campaigns without scraping them.
1. Become Engaged on Social Media
You need to go out and engage with people on social media. If you only use social media for marketing then your approach will remain mechanical. The same old schedule, the same old content and no engagement from anyone.
Instead, you need to turn the tables. You need to start the engagement. Read the comments. Comment on things you find interesting. See when you like something. See what contents you just glaze your eyes over.
That engagement will give a boost to the phrases & wordings you use later in your marketing. You will learn the art of curation of content. Your content will become original. There will be more likes, shares, and comments on your post. That is when your marketing engine will start working.
When you start asking questions or encouraging feedback, it will raise trust and respect for your brand. Your brand will become more approachable.
So the first step is to engage with your audience on social media before you market or sell to them.
2. Be Vulnerable.
You will see the likes of Gary Vee & James Altucher. They have a massive following on Facebook, Quora, Instagram. But they are very vulnerable.
They are not afraid to share their failures. They are not afraid to share their opinions or emotions. They speak from their heart. That is what gets them the most likes on social media. Even one tweet of 140 characters is shared so many times that they do not have to resort to an advertisement or anything.
When people like these want to sell. They just have to write or talk about their product and they will have a huge number of their fans buy as well as share information in the product.
Becoming vulnerable helps to humanize your brand.
So the second step is to become vulnerable and share your deepest secrets with the world. In return, the world will sit in awe for everything you do.
3. Make it Visual
Videos have become the most shared content of all times. What a 2000 words article cannot say easily, a video can do it in 1 minute. That is the power of video.
Everyone today is watching a video. On average people are watching between 30 to 120 minutes of video every day. That is a lot of information they are consuming via this medium. So, making videos and sharing them on your social channels will get you more connection.
The easiest way is to use the same content that you use on your blog or articles for your videos. A lot of marketers today just build a power point presentation and record a voice-over for that ppt when they don’t want to face the camera.
But the best engagement from your audience will come when you become part of the video. People will connect with you at a very deep level.
So the third step is to do some videos. To avoid being in front of the camera, you can do a PPT.
4. Curate Content in Your Niche
Everything we can imagine is already said in one form or another. This means that there is so much content out there. That even if you write brand new content someone would have already done that.
So some of the best social media strategist’s use curation of content for their marketing. They share what other have already done, articles, blogs, listicles, podcasts, video etc. Anything available in their niche.
Their following increased just from their curated content.
Many marketers use this strategy. They share 80% content from other sources. This process is called curation. The better you can curate content. The better will be your following.
This allows you to have a continuous flow of content. You don’t have to produce original content, it’s hard to have something new every day.
So step four in social media marketing is curating content for your niche or industry. Start looking at top news in your market and use multiple sources that will help your followers. This can produce most of the content you put out.
5. Pay Attention to your Followers.
You have to pay attention to what your followers are saying. Are they liking your content? Do they comment? What are they saying? Do they have an opinion? Is their opinion other than yours?
You will have to pay attention. In the conversation that happen from your followers, you will get the best ideas and insights about how your brand and products are perceived.
You will be able to improve your marketing. Most of the times you will not have to sell anything. You just need to put the information out and people will be ready to buy.
All this will happen when you start paying attention to your followers. They will give you beautiful nuggets you can use in your own marketing.
So the final social media marketing strategy is to pay attention to your followers.
With these tips breathe a new life into your social media marketing. Share this with like-minded people.